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Certified Natural Gemstones
with 25 Years of Trust Auspicious · Authentic · Astrological
Our Story
Born from a Belief that Every Customer Deserves the Right Gemstone
In 1999, Vikas Bansal — driven by a deep passion for natural gemstones and an unwavering belief that every customer deserves the very best — founded Shubh Gems alongside co-founders Shashank Singh and Prabhat Kumar. Together, they set out with a clear purpose: to bring only genuine, natural, and astrologically potent gemstones directly to customers in India and across the world — at a time when authentic, untreated stones were increasingly difficult to find.
Shubh Gems was built on one unbreakable resolve: only natural, only untreated, only the real thing. No exceptions — not for price, not for profit, not for convenience.
"शुभ है तो मंगल है — if it's pure, it's auspicious.
That has been our compass for 25 years."
What began in the heart of New Delhi has grown into a globally recognised name, trusted by customers across India, the USA, UK, UAE, Singapore, Canada, Australia, and many more countries around the world. Through every year of growth, our founding principle has remained unchanged.
Founded By
Our Core Philosophy
Our Approach is Vedic, Not Ornamental.
Most customers seeking astrological gemstones walk into a jewellery store — because that is where they expect to find them. But jewellers specialise in ornamental beauty: design, metal, setting. The gemstone, to them, is secondary.
At Shubh Gems, it is the other way around. The gemstone is everything. We have spent 25 years specialising exclusively in Astro-Vedic gemstones — stones selected not merely for their beauty, but for their planetary alignment, astrological potency, and ability to fulfil a customer's specific intention and purpose.
Every gemstone in our collection is individually verified by our in-house Astro-Vedic experts — assessed not just for quality and origin, but for its astrological significance, energy, and suitability for the planetary influence it is meant to address.
"We do not sell gemstones. We help you find the right gemstone — the one that is meant for you."
Most Jewellers
- Focus on ornamental beauty and jewellery design.
- Gemstone is secondary to the metal and setting.
- Limited expertise in astrological significance of stones.
- May stock heated or treated stones without disclosure.
- No Vedic or Jyotish verification before sale.
Shubh Gems
- Exclusively specialised in Astro-Vedic gemstones for 25 years.
- The gemstone is always the primary focus — the jewellery serves it.
- Every stone verified by in-house Astro-Vedic and Jyotish experts.
- 100% natural, unheated, untreated — non-negotiable always.
- Energised (Pran Pratishtha) before dispatch — ready to wear.
Planetary Alignment Verified
Jyotish Shastra Guided
Pran Pratishtha Energised
Purpose-Matched to You
The Shubh Gems Advantage
Only the Right, Natural Gemstone for You
Every principle below has guided us for 25 years. None of them are policies — they are the foundation on which Shubh Gems was built.
Mines to Customer
We source directly from origin mines — Sri Lanka, Burma, Colombia, Zambia, Italy and more. No brokers, no traders, no middlemen. You get premium quality at honest prices.
100% Natural & Untreated
Every gemstone at Shubh Gems is unheated and untreated — exactly as nature created it. Treated or synthetic stones do not hold astrological power. We will never compromise on this.
Certified by World's Best Labs
All our gemstones are certified by internationally recognised laboratories — GIA, IGI, IIGJ, GII — giving you a legally backed, independently verified guarantee of authenticity.
Expert Gemologists & Vedic Astrologers
Our in-house team of qualified gemologists and Astro-Vedic experts guide every customer in selecting the right gemstone based on their birth chart and planetary alignment — free of charge.
In-House Jewellery Making
We have a dedicated in-house jewellery manufacturing facility. Your gemstone can be set in 14K, 18K, 22K Hallmark Gold, 925 Sterling Silver, or Panchdhatu — in any design of your choice.
Worldwide Delivery & Lifetime Guarantee
We deliver globally with fully insured, tracked shipping. Every gemstone is backed by a lifetime guarantee of authenticity — full refund if it is ever found not natural.
Rare & Precious Collection
From Ceylon Blue Sapphire and Burmese Ruby to Basra Pearl, Alexandrite, Tanzanite and Colombian Emerald — one of India's widest collections of rare and exclusive gemstones.
Competitive, Transparent Pricing
Our direct mine-sourcing model eliminates unnecessary markups. Complete transparency always — no hidden costs, no vague pricing, no surprises at checkout.
Energised & Astrologically Verified
Every astrological gemstone is energised (Pran Pratishtha) and verified by our Vedic astrologers before dispatch — ready to wear and work from the moment it reaches you.
Personalised Guidance & Recommendation
No two customers are the same — and no two gemstone journeys are identical. At Shubh Gems, every customer receives personal, one-on-one guidance — whether you visit our flagship store, call us, or reach out via WhatsApp.
Our experts take time to understand your purpose — be it an astrological need, a healing intention, or a treasured jewellery gift — and then recommend the gemstone that is right for you. We will never suggest a stone that does not genuinely suit your requirement.
Free Kundli-based gem recommendation — our Vedic astrologers analyse your birth chart and suggest the most suitable stone
One-on-one consultation in-store, by phone, or via WhatsApp — at your convenience, with no appointment needed
Tailored guidance on carat weight, quality grade, origin and metal setting — matched to your budget and purpose
Post-purchase support — how to wear, energise, and care for your gemstone for maximum benefit
Custom jewellery design consultation — we help you create a piece that is uniquely yours
Sourced with Care, Chosen for Purpose, Delivered with Trust
From Origin to Your Hand
Unlike most jewellery stores that rely on intermediary traders, every Shubh Gems stone travels a direct, transparent, and fully accountable path — from origin to your hand.
Handpicked from verified mines in Sri Lanka, Burma, Colombia, Italy & more by our gem experts
Every stone tested by GIA, IGI, IIGJ or GII — confirming natural, unheated, untreated status
Astrologically verified and energised (Pran Pratishtha) by our Vedic astrologers
In-house karigars craft your ring or pendant in gold, silver or panchdhatu
Insured, tracked worldwide delivery with certificate, guarantee card & invoice
The Shubh Promise
Our Commitment to Every Customer
For 25 years, our reputation has been built not on marketing — but on keeping our word. Every promise we make extends well beyond the sale.
When you buy from Shubh Gems, you are not simply purchasing a gemstone. You are placing your trust in 25 years of expertise, a globally certified assurance of purity, and a relationship that endures long after your purchase.
Our Experts
The People Behind Every Right Gemstone
Finding the right gemstone takes more than a catalogue. It takes qualified people who understand both the science of gemstones and the wisdom of Vedic astrology.
Certified Gemologists
Our certified gemologists inspect, evaluate, and authenticate every stone — verifying quality, origin, clarity, colour and treatment status with scientific precision.
Astro-Vedic Experts
Our experienced Vedic and Jyotish astrologers study your Kundli and planetary positions to recommend the gemstone most aligned with your cosmic energies and life goals.
Personal Gem Advisors
Dedicated gem advisors provide one-on-one guidance — in-store, by phone, or via WhatsApp — helping every customer find the right stone for their specific purpose and budget.
In-House Karigars
Our in-house karigars handcraft each custom piece with meticulous care — rings, pendants, bracelets — in the metal and design of your choice, with a perfect finish every time.
Lab Certifications
Verified by the World's Most Trusted Gem Laboratories
Every Shubh Gems gemstone carries a certificate from one or more of these internationally recognised institutions — your independent, legally backed proof of authenticity.
Industry Recognition
Member of 
Shubh Gems is a proud member of the Gems & Jewellery Export Promotion Council (GJEPC) — India's apex body for the gems and jewellery trade, recognised by the Ministry of Commerce & Industry, Government of India. Membership reflects our adherence to the highest standards of trade ethics, authenticity, and professional conduct.
What Our Customers Say
Our Rating Built on Trust, Service & Quality
Our ratings reflect 25 years of consistent, uncompromised service — verified by real customers on independent platforms.
Global Reach & Ethical Sourcing
Gemstones sourced directly from the World's most Trusted & Finest origins
Every gemstone at Shubh Gems begins its journey deep within the earth — at the world's most celebrated gem origins. Our expert buyers travel directly to these source regions, handpicking stones of exceptional quality and forming enduring relationships with the most reputable mine operators across the globe.
At source, our gemologists carry out a rigorous quality evaluation — assessing each stone for colour, clarity, cut, origin, and treatment status before it enters our inventory. Only stones that are fully natural, unheated, and untreated make the cut.
From these origins, every Shubh Gems gemstone travels directly to you — with independent lab certification, insured delivery, and our lifetime guarantee of authenticity, reaching customers across all major countries worldwide.
Our Ethical Commitment
- Conflict-Free Sourcing — every stone originates from verified, responsible mine operators
- No Child Labour — we work only with operators who meet ethical labour standards
- Fair Trade Relationships — long-term partnerships built on fair prices and mutual trust with mining communities
- Zero Tolerance for Synthetics — no treated, heated, or synthetic stones ever enter our inventory
Ethically Sourced from the World's Best Origins
India
Sri Lanka (Ceylon)
Burma (Myanmar)
Colombia
Zambia
Italy & Japan
Australia
Basra (Persian Gulf)
Visit Us
Centrally Located Flagship Store
Experience India's finest collection of certified natural gemstones in person at our flagship store in Lajpat Nagar 2, New Delhi — one of the city's most accessible markets, just minutes from Lajpat Nagar Metro Station on the Pink Line. No appointment needed.
Find Your Gemstone with Expert Guidance
Connect with our Vedic astrology and gemology experts — visit us in-store, call, or reach us on WhatsApp.
